At the beginning, when human had not existed, the earth consisted of only 4 big islands; fire, ice, water, and rock island. Water Island, inhabited by drops of water, was the most prosper, peaceful, and the strongest among all. It is all because of the leader, King Pichon.
King Pichon had reigned for more than 2000 years and during his service, he had won most of the wars with brilliant strategies, he designed all infrastructures in the island, he solved every crime cases with wise solutions, and he successfully made no one live in poverty with his thoughtful income and resource distribution. All water drops in the island loved their king and kept electing him for 5 consecutive periods.
Not only to his island, King Pichon was also well known for its huge help when Rock Island was direly destroyed by earthquake. He moved all water drops to save and help rehabilitating the Rock Island. Because of King Pichon's initiative, the Rock Island could quickly recover from the disaster and continued its existence.
One day, the Ice Island sent its warriors and attacked Water Island. King Pichon was badly injured and the water island was cursed to be frozen for 500 years. The water drops were really sad because their strong leader lay powerless on the hospital bed. A new leader was elected to replace Pichon while he struggled to recover. During that time, all water drop visited King Pichon everyday with food, medicine, and other things to make him feel better. Finally, after 500 years, King Pichon was freed from the curse and gained his strength.
All water drops in the island were very happy and made celebration parties. They asked King Pichon to reign back as their leader. King Pichon refused because he felt guilty of the loss in the previous war but the water drops convinced him that he has the power, wisdom, and quality to be their leader. King Pichon finally accepted their request and reigned back.
However, when they were celebrating King Pichon's recovery, the fire attacked the water island. But this time, King Pichon defended the island by conducting the water drops to form huge tidal waves, but the flames from Fire Island were really strong and the water drops started to lose their power.
When they were about to give up, the rocks unexpectedly came in rescue. They formed very thick stone walls all over the island that could not be penetrated nor burned by the flames while King Pichon took the lead of water drops to keep attacking the flames with immense waves. After a long struggle, the water island under King Pichon's command and the help of rock island won the war. The water drops were really thankful to the rocks but it surprisingly turned out that those rocks came to rescue because they remembered the massive help and support from King Pichon and the water drops while they were in trouble.
After the war, the water and rock island built a good mutual relationship and water drops lived peacefully under the lead of King Pichon with his power and wisdom.
King Pichon is an illustration of a company with social credibility. When a company has gained credibility from its customers through its quality, good record, and social contributions as the example of King Pichon who was trusted by his nation, even when the company faces a hard time, the customers would not easily move to its competitors. Even more, the costumers would still trust the company regarding its credibility and when the company gained its power back, the customers would stick to the brand, and be the main power of a company to strive in the tight competition.
With such good records, proven quality, in balance with the social contribution, Daikin Industries,Ltd. has what it takes to gain its credibility and thus can retain its customers from time to time.
*random, I know, but I hope you enjoy it as much as I did when I wrote it* :p